Frequently asked questions
Things people ask before signing up.
What VenuMark is, how the pricing works, and how Florida DBPR compliance scoring is built into every applicant.
About VenuMark
What it is, what it replaces, who uses it.
What does VenuMark replace?
The PDF application, the Google Form, the email chain, and the spreadsheet. If you're running food vendor applications through any of those today, VenuMark consolidates the workflow with compliance scoring built in.
Is the inspection data legitimate?
Yes. Florida DBPR (Department of Business and Professional Regulation) publishes inspection records as public data. VenuMark syncs that data weekly and presents it as VMScore. We don't make the data, the state does. We make it readable.
Do my vendors have to sign up?
Yes. Free for them. Vendors fill out a profile and document vault once, then apply to every future event in two clicks. Most vendors prefer one place to maintain documents over resubmitting them every event.
What if I'm not in Florida?
The application workflow works anywhere. The compliance data layer (VMScore) is Florida-only today, every food truck and caterer licensed by Florida DBPR. We're tracking expansion based on demand. Contact us with where you operate.
Can I downgrade if my event volume drops?
Yes. Switch tiers any time. Going from Growth back to Free keeps your data — you just hit the events-per-month cap (1 on Free, 5 on Growth) until you upgrade again.
How does the events-per-month cap actually count?
By the calendar month your event's start date lands in, not by when you created it. Drafts and events open for applications don't count — only events scheduled in a given month, excluding cancellations. A weekly recurring event expands into one row per occurrence on your side, so a Food Truck Friday with 4 Fridays in March counts as 4 events against March. (Vendors still apply only once to the whole series — they pick which occurrences they want at submit.) Free (1/month) suits one-off or monthly events. Growth (5/month) suits weekly programs and small mixes. Pro is unlimited.
Is there a contract?
Monthly plans are month-to-month, cancel anytime. Annual plans bill yearly with two months free.
What's the Enterprise tier?
If you run a multi-property operation, a festival circuit, or any program that needs more than one venue under one account, reach out. We'll scope a custom plan around your volume, integrations, and procurement requirements.
Pricing & billing
Free, Growth, Pro, and the Enterprise contact gateway.
Can I try Pro before committing?
Yes. Start on Free — use it as long as you want. Upgrade to Pro when you outgrow the event volume on Free or Growth. Pro is billed monthly, so if it doesn't fit your workflow, cancel anytime and your access continues until the end of the current month.
What happens if I exceed my events-per-month limit?
You can post the new event next month or upgrade today. We'll prompt you to upgrade when you hit the limit. No surprise charges.
Are there per-vendor or per-application fees?
No. Every tier includes unlimited applications per event and no annual application cap. The only metric that changes between tiers is how many events you can run per month.
I run a recurring weekly event. Which tier fits?
Every occurrence counts against your cap. A weekly Food Truck Friday with 4 Fridays in March = 4 events against your March count. Free (1/month) doesn't fit weekly recurring. Growth (5/month) fits a weekly program in 4-Friday months and lands at cap in 5-Friday months. Pro (unlimited) fits anything. Note for vendors: they only fill out the application once for the whole series — VenuMark lets them pick which occurrences they want at submit, so they aren't filling out paperwork every week.
Do vendors pay anything?
No. Vendors are free, always. They sign up, fill out their profile and vault, and apply to events at no cost.
How does the annual discount work?
Annual billing saves about two months compared to monthly. Billed once per year. If you cancel, your annual access continues to the renewal date — no future charges, no partial refund. Pick monthly if you want flexibility.
Can I switch tiers later?
Yes. Upgrade anytime; new features unlock immediately. Downgrade at the end of your current billing cycle. Your data stays intact across tier changes.
Is there a free trial of Growth or Pro?
The Free tier is your trial. Use it as long as you need. When you hit the limits, upgrade to the tier that matches your event volume.
What's the Enterprise tier?
If you run a multi-property operation, a festival circuit, or any program that needs more than one venue under one account, reach out. We'll scope a custom plan around your volume, integrations, and procurement requirements.
VMScore & Florida DBPR data
The compliance scoring built into every applicant.
What is VMScore?
VMScore is the compliance score VenuMark attaches to every Florida food vendor automatically. It rolls a vendor’s full Florida DBPR (Department of Business and Professional Regulation) public inspection record into a single 0-to-100 score and an A-through-F letter grade. The score is built into every applicant on every event, so venues see compliance signal at the moment of decision.
How many Florida food trucks have a high-priority violation?
About 1 in 5. VenuMark tracks roughly 16,394 licensed mobile food vendors and caterers in Florida; about 3,229 of them carry at least one high-priority violation. High-priority means immediate health risk: improper food temperatures, cross-contamination, pest activity, employee hygiene failures. That's why the scoring is built into the application workflow. A venue should not have to go pull a state record to find out the vendor they're approving has a one-in-five problem.
How does VMScore calculate the score?
VMScore is a proprietary composite score derived from a vendor's full public DBPR inspection record. The formula is a trade secret. What we'll tell you: vendors with clean recent inspections score higher; vendors with critical violations, failed inspections, or lapsed licenses score lower. Inputs come entirely from public DBPR data — no reviews, complaints, or social signal factor in. We keep the weighting opaque on purpose: a published formula becomes a target, and a score that's a target stops being a useful signal. See /methodology for the full reference.
What is the difference between a CATR and MFDV license?
CATR (license type 2013) is a Catering license issued by Florida DBPR for businesses that prepare and transport food to events and venues. MFDV (license type 2014) is a Mobile Food Dispensing Vehicle license, what most people call a food truck. VenuMark covers both license types and treats their inspection records the same way for scoring.
Where does VenuMark get its inspection data?
Florida DBPR public inspection records, synced weekly. Inspection results are public record by Florida law. VenuMark doesn't generate the data; we make it readable and put it where the booking decision happens.
Ready to try it?
Free tier is the full platform. One active event, no credit card required, no time limit.
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